Author: Bill Mascull
Key Words in Business explains the vocabulary of business, and helps to develop the ability to use it effectively. It shows what the words mean, how they are used, and how they relate to each other. The following areas are covered:
| Business Organisations | Business People
| Research, development, and production | Products, markets and marketing
| Financial information | The economic background
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Key Words in Business provides:
Basic business language like start-up, takeover, subsidiary, and margin is systematically dealt with, along with contemporary buzzwords such as downsizing, re-engineering, outsourcing, and the feelgood factor.
| In the same series by Bill Mascull:
Key Words in the Media, winner of the English-Speaking Union Duke of Edinburgh award for English for Special and Academic Purposes, 1995 Key Words in Science and Technology. |